Airline onboard snacks | 3 trends to watch for

1.  Digital sharing

Share worthy food is one of the biggest upcoming trends, not only in our market, but allover the world. Since social media is growing every single year, passengers have the fear to miss out (FOMO) on the social media platforms they are active. This is a big opportunity on the product development side. People are eating with their eyes first and with their mouth second. This motto is growing every year!

Not only your food has to be outstanding, but the whole picture has to be complete! Think about packaging, this is the first confrontation for the passenger. The experience does not start with the first bite, it starts on the menu!

Conclusion: We like to think about the eye more and more in product development, package design and story-building of the product.

‍

‍

2.  CO2 reduction

Since last year we see CO2 reduction subjects all over the news. Information spreads more easily and people like to think about their ecological footprint while they make choices. One of the good steps in the airline market because of this trend, is that you can compensate your CO2 emission when buying your ticket. Also onboard snacks has to contribute to this trend. Our industry offers environmentally friendly packaging as an option for the onboard products. The market is increasingly focused on not only quality, but also the environment.

Snackboxtogo has a big range of CO2 neutral products, as we like to be a progressive specialist in our market.

Waste is also one of the key points we want to prevent as much as possible. Our ambient range has a >6 months shelf life. Conclusion: find the perfect quality/environmental friendly ratio! 

‍

‍

3. Nutritionally conscious

The 3rd and last trend of this article is nutritionally consciousness. People want to be in control. This trend is very important in today’s population. Is what I am eating healthy? Or do I reach my daily calorie requirement?And which lifestyle fits me? This trend is noticeable in many areas around the industry. Lately the vegan products are increasing in popularity.

Since we as Snackboxtogo have the goal to comfort the passengers, we like to comfort multiple target audiences with one product. Our fries for example have 40% less fat and is vegan in one! It comforts multiple lifestyles in a relative healthy way.

‍

‍

It is key to know the trends of this moment as a specialist in this market. We keep up with new trends and adjust ourselves to the passenger. If you have any questions about trends or about our products, please do not hesitate to contact us any time soon!